Fujifilm Finepix X100 Camera

Fujifilm has announced the Finepix X100, a high-end digital compact camera equipped with an APS-C CMOS sensor, a Fujinon 23mm fixed local length lens and a newly developed Hybrid viewfinder.  The Fuji FinePix X100 is a point and shoot camera with a 12MP DSLR-sized sensor.  The Fuji X100 features a 23mm f/2 lens, which is equivalent to a 35mm field of view on a full frame camera and will be available in early 2011.

 
FUJIFILM Corporation is pleased to announce the new FinePix X100, a high-grade digital compact camera featuring an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a newly developed Hybrid Viewfinder, due for commercial release in early 2011.
The FinePix X100 is aimed at the professional photographer or keen enthusiast looking for exceptional quality pictures from a compact camera. It is designed to appeal to the millions of DSLR users who need a slim back-up camera for high quality in-fill shots when the use of a bigger SLR system is either inconvenient or impractical. Or, of course, it can be used as a professional’s only top-end camera, if size and versatility are the primary considerations.
Fujifilm has closely studied the current line-up of professional cameras and feels that there is a strong need for a compact high-quality (APS-C based) camera as a counterpoint to an SLR. Using the experience of working with generations of photographers using famous emulsions like Velvia, Provia, Astia etc., Fujifilm engineers distilled this knowledge into months of careful study to create the perfect compact-sized professional camera.
The priority for this model is picture quality, so it was decided to make the highest quality possible lens and sensor combination, built from the ground-up. The lens chosen is a fixed, prime F2 lens, made by Fujinon, manufactured to perfectly match the APS-C custom sensor. Added to this is the newly-developed EXR Processor, which combines all the latest image processing technology Fujifilm has technology built up over the years.
Other cameras on the market look to fill the need for the ultimate ‘compact’ professional camera, but the Fujifilm development team believe that, having listened to the marketplace, the FinePix X100 offers a number of technical developments that will set this camera apart from other contenders. The main technologies employed in this camera are as follows:

Hybrid Viewfinder (New Development)

The Hybrid Viewfinder on the FinePix X100 combines the window-type “bright frame” optical viewfinder found in high-end film cameras such as 35mm or medium-format cameras, and the electronic viewfinder system incorporated in fixed single lens or mirrorless digital cameras.
By using integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data. Of course, it can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder images with simple “one touch” control. The new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a range of challenging shooting conditions.
While digital compact cameras have become ever slimmer and more compact in recent years, composing and viewing shots on large, higher resolution LCD panels on the back of the camera has become the mainstream practice for today’s users. On the other hand, shooting with an optical viewfinder is the standard practice for conventional film cameras and the preferred method for large numbers of digital camera owners. Many prefer the finder to be as close as possible to the eye so the user can focus attention exclusively on photo composition to get a clear view of the subject without distraction.
While traditionalists prefer the clear, sharp view of an ‘optical’ finder, modern electronic displays, giving data like shutter speed, aperture, white balance, exposure correction and sensitivity can aid the photographer tremendously. The new Hybrid Viewfinder on the FinePix X100 aims to give the user the ‘best of both worlds’

Further specifications for the Hybrid Viewfinder are as follows:

• The reverse Galilean optical finder with a 0.5x magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.
• In optical viewfinder mode, the brightness of both the “bright frame” and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable.
• Displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings.
• In electronic viewfinder mode, the photographer can preview the picture or playback the result with the “through the sensor” image review. Available with one-touch switching ease, this capability enables the user to preview and confirm exposure settings, depth-of-field effects, white balance, and macro shots.

12.3 Megapixel APS-C CMOS Sensor

• The FinePix X100 features a custom CMOS high-performance sensor, internally optimized and developed exclusively for this model.
• Optimization of the angle-of-incidence in conjunction with the specially developed lens maximizes light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity.
• When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users shoot a soft out-of-focus touch (bokeh) – a capability not available in conventional compact cameras.
• The ideal combination of a fixed focal length lens, high-sensitivity sensor (approx. 10 times the sensitivity of a conventional compact*1) and a high-performance image processor captures exceptionally high-quality images over the entire sensitivity range from low to high ISO settings.
• The high-speed CMOS sensor read-out and the EXR Processor’s enhanced focusing system contributes to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter time lag enhance the pleasure of every shot.

*1 Comparison with other FinePix compact camera models.

23mm F2 Fujinon (Aspherical) Lens

• The newly-developed lens offers a focal length of 23mm (135 equivalent: 35mm) and a widest aperture of F2. Made from molded glass, the lens contains 8 elements in 6 groups.
• The adoption of the non-collapsible lens structure with minimized lens length not only contributes to the compact size but also eliminates telescoping of the lens when the power is on. It’s ready to start shooting the moment you turn it on.
• Exploiting the merits of fixed focal length lens, this lens delivers sharp resolution of the total image from the center to the corners. In addition, the lens features not only the large F2 aperture value, but also an optical architecture that maintains a high degree of resolution even when closed by 1 to 2 stops.
• The lens uses a 9-blade aperture diaphragm. A large F2 aperture and high-quality optics let users take beautiful photos with a soft out-of-focus (bokeh) effect. The lens enables macro shooting as close as 10 cm.
• Featuring a built-in ND filter (equivalent f-stop reduction of 3), the lens can enhance depth-of-field even in bright shooting conditions by enabling the aperture to be kept wide open. Shutter speed can also be reduced to capture waterfalls, or any shot where intentional blur is required.

EXR Processor (Newly Developed)

• When combined with the high-performance lens and high-sensitivity sensor, the newly developed EXR Processor achieves the highest definition, sensitivity and wide dynamic range image quality of any digital camera produced by Fujifilm.
• Throughout development of the processor, Fujifilm has re-examined every aspect from response to the circuit structure, and achieved a significant leap in signal processing performance for a more responsive and faithful reproduction of the image.
• The graphical interface (style and rendering of the LCD information) has been upgraded in the newly developed LSI to enhance the user experience and to improve the clarity of the information presented.

Design

• Inspired by the beauty and form of classic cameras from the past, the FinePix X100 combines all the latest technical digital innovations in a beautiful, traditional chassis which oozes class and prestige.
• The ergonomics of the design offer the perfect balance between compact convenience and user-friendly operation.
• The camera controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, ISO etc, to allow maximum creative expression with minimum hassle. Custom modes can also be used for a one-touch change in settings.
• The upper control deck/bottom surface has been cast from magnesium alloy (semi-solid metal casting) to contribute to a high-precision camera body with high rigidity.
• All dials on the upper control deck are fabricated from metal. Adoption of traditional ’manual‘ dials lets the user confirm the position of the settings without turning on the power. Premium quality is evident in every detail. The chassis has been finished with high-quality leather accents and is a delight to use and a pleasure to hold.

Canon PowerShot G12 Digital Camera

As the feature set of the PowerShot G-series has evolved, the one mainstay has been the camera’s ability to provide complete creative control to the photographer. Keeping with tradition, the PowerShot G12 offers a full range of shooting and recording modes with new, exciting features such as High Dynamic Range (HDR) scene mode.

Canon PowerShot G12 – key features:

• HS System
• High-sensitivity 10 MP CCD
• 28mm wide, 5x zoom lens, Hybrid IS
• 7.0 cm (2.8″) Vari-Angle LCD, Electronic Level, OVF
• Front Dial, Full Manual & RAW
• HD movies, HDMI
• High Dynamic Range mode
• Smart Auto
• Multi-Aspect Shooting
• Extensive accessory system

Offering added flexibility to photographers, this scene mode allows for multiple shots to be combined into one image helping to capture the full magnitude of a scene that consists of very dark tones and bright highlights producing greater image details. With the use of a tripod, one push of the shutter button yields three sequential images with various exposures, and then combines them into a single optimized image. A feature such as this typically requires outside software, however, this process can be completed within the camera thus helping to eliminate one critical step in the creation and editing process. Another valuable addition to this new model is Canon’s Hybrid IS technology that compensates for angular and shift camera shake, helping to create a near perfect image.
The Canon PowerShot G12 has a large, bright 2.8-inch vari-angle LCD with 461,000 dots of resolution providing photographers with additional creative control whether holding the camera overhead or low to the ground. A new control dial has been added to the front of the camera as well for easy adjusting of camera settings similar to how users operate a Canon Digital SLR camera. Further adding to the overall appeal of the new Canon PowerShot G12 is a 5X-Optical Zoom lens with Optical Image Stabilization and its wide-angle capabilities starting at 28mm, which will help when trying to get a sweeping landscape into one image. When using compatible optional accessories such as Speedlite flashes, an underwater housing and a tele-converter lens the photographic possibilities for users of this new camera are almost endless.
The estimated selling price of the PowerShot G12 is $499.99 and will be available in early October.*

Apple iPhone 4

The iPhone 4 is a slate smartphone designed and developed by Apple. It is the fourth generation of iPhone, and successor to the iPhone 3GS. It is particularly marketed for video calling, and consumption of media such as books and periodicals, movies, music, and games; and for general web and e-mail access. It was announced on June 7, 2010 at the WWDC 2010 at the Moscone Center, San Francisco, and was released on June 24, 2010 in the United States, the United Kingdom, France, Germany and Japan.

The iPhone 4 runs Apple’s iOS operating system, the same operating system as used on previous iPhones, the iPad, and the iPod Touch. It is primarily controlled by a user’s fingertips on the multi-touch display, which is sensitive to fingertip contact. Without modification, the iPhone restricts users from running any software that is not explicitly approved by Apple and distributed via its App Store.
The most noticeable difference between the iPhone 4 and its predecessors is the new design, which incorporates a stainless steel frame that acts as the device’s antenna. The internal components of the device are situated between two panels of chemically strengthened aluminosilicate glass. It has an Apple A4 processor and 512 MB of eDRAM, twice that of its predecessor and four times that of the original iPhone. Its 3.5 inches (89 mm) LED backlit liquid crystal display with an increased 960-by-640 pixel resolution is marketed as the “Retina Display”. Many iPhone 4 buyers, especially those who are left-handed, have reported signal reduction when the phone is held in certain ways. The company has offered customers a free case until September 30, 2010, or a refund within 30 days of purchase.
The iPhone 4 features a redesigned structure, designed by Jonathan Ive. Most notably, the bulges of the back panel as well as the band between the front and back are gone and have been replaced with flattened surfaces. The redesign reflects the utilitarianism and uniformity of existing Apple products, such as the iPad and the iMac. The only remnant of the previous generations of iPhone is the general layout of the device; the distinctive metal structure of the iPhone 4 is more reminiscent of the 3G and 3GS. The overall dimensions of the iPhone 4 have been reduced from its predecessor. It is 4.5 inches (110 mm) high, 2.31 inches (59 mm) wide, and 0.37 inches (9.4 mm) deep, compared to the iPhone 3GS, which is 4.55 inches (116 mm) high, 2.44 inches (62 mm) wide, and 0.48 inches (12 mm) deep; making the iPhone 4 24% thinner than its predecessor, the iPhone 3GS. Steve Jobs claims that it is “the thinnest smartphone on the planet”. The devices reduced size is primarily due to the antennas being placed externally.
Steve Jobs, CEO at Apple, holding a white iPhone 4.
The iPhone 4 is structured around a stainless steel frame which both acts as the primary structure for the device, and additionally acts as the iPhone 4?s antennae. The stainless steel enclosure features three slits that divide the band into three sections; the left section of band acts as the Bluetooth, Wi-Fi, and GPS antenna, and the right and lower bands sections act as the antenna for GSM and UMTS connectivity. There is some debate as to whether or not this causes issues with signal strength and availability. The act of touching the gap between the two antennas with an un-gloved hand potentially bridges these two separate antennas, leading to poor signal reception.
The internal components are situated between two panels of aluminosilicate glass, described by Apple as being “chemically strengthened to be 20 times stiffer and 30 times harder than plastic,” theoretically allowing it to be more scratch resistant and durable than the previous models.
The iPhone 4 switches the placement of the microphone and speaker on the base on the unit — the speaker is now on the left.

Canon EOS 60D digital SLR

Canon has announced the latest addition to its world-famous EOS series of Digital SLR (DSLR) cameras – the new EOS 60D. Replacing the EOS 50D, the EOS 60D is designed for photographers who want to take their skills to the next level, offering high performance, a series of creative features, a Vari-angle LCD screen and enhanced ergonomics – empowering photography enthusiasts to capture outstanding stills and Full High Definition (HD) video for unique, creative results.

High speed, high resolution
With an 18 Megapixel APS-C sensor, the EOS 60D offers high levels of detail and a magnification of 1.6x the focal length of the lens to capture poster-size images in a variety of aspect ratios. Canon’s powerful DIGIC 4 technology rapidly processes image information captured from the CMOS sensor’s four-channel output, providing outstanding colour reproduction, as well as high-speed shooting at 5.3fps in bursts of 58 full-resolution JPEGs.
A standard ISO range of 100-6400 is extendable to 12800, providing smooth images with minimal noise in low light conditions. A 9-point, all cross-type autofocus (AF) system also provides swift and accurate focusing, with an extra-sensitive centre point for lenses faster than f/2.8, allowing photographers to artistically employ a shallow depth of field during portraiture or for more atmospheric shooting.
The EOS 60D features Canon’s iFCL metering system, first introduced with the acclaimed EOS 7D, with a 63-zone Dual-Layer sensor. Information on subject location is gathered from the Auto Focus system, and is combined with colour and luminance readings for consistent accurate exposures whatever the situation. The Integrated Speedlite transmitter also provides in-camera control of multiple EX flash units for more creative lighting.

Shoot from all angles
A new 7.7cm (3.0”) Vari-angle wide LCD monitor features a 3:2 aspect ratio and a 1,040k dot resolution, providing added flexibility and allowing photographers to view their images in incredible detail. The Vari-angle wide LCD helps frame shots from difficult angles, and can be positioned with Live View enabled to achieve the desired composition if shooting isn’t possible using the viewfinder. The ability to capture wildlife portraits, overhead shots or ground-level photography is instantly enhanced, and the surface of the screen features an anti-reflective, water-repellent coating to protect the screen allows easy viewing in bright light and from a variety of angles.
Empowering creativity
A new Basic + function makes it easy for photographers to add their own creative touch to images without worrying about changing settings. Photographers can add ambiance to a scene by shooting according to lighting and scene type, with Portrait, Landscape, Close-Up, Sport, Night Snapshot or Creative AUTO modes all available. Different effects can be achieved by shooting with Basic + enhancements such as Daylight, Cloudy or Sunset or pre-set Picture Styles including Vivid, Soft, Warm or Monochrome.
Designed to provide power for those who wish to extend their creative vision, the EOS 60D features a host of new functions that help capture better images and in-camera effects to add an extra dimension. The powerful DIGIC 4 processor supports in-camera RAW image processing, allowing photographers to edit settings such as brightness, contrast, white balance or correct distortion or chromatic aberration. The edited image can then be resaved as a JPEG, ready to be printed or uploaded to a PC or the web.
For photographers who want to add post-production effects to their images without the need for expensive software, the EOS 60D also features a range of new creative filters that can be applied in-camera. Filters including Grainy B/W, Soft Focus, Toy Camera Effect and Miniature Effect provide images with a different feel, allowing photographers to create a themed collection – using Grainy B/W to give images a reportage style, for example – or easily smooth skin tone in portraits with Soft Focus.
EOS Movies: Full HD video with complete control
Offering photographers the freedom to go beyond stills, the EOS 60D captures 1920x1080p HD video with a variety of user-selectable frame rates, including 30, 25 and 24fps, as well as 720p video at 60 and 50fps. Movie Crop mode is also available, recording with the central 640×480 pixel area of the sensor to create an effective magnification of approximately seven times the focal length of the lens.
Full manual control in Movie mode allows photographers to employ their own exposure and focus settings and take advantage of the effects achieved from Canon’s wide range of EF lenses. An external stereo microphone terminal and the ability to adjust sound recording level ensures the audio track recorded matches the visual quality of the video, capturing broadcast-quality sound.
For those who want to share images with friends and family, an integrated HDMI port is compatible with Consumer Electronics Control (HDMI-CEC), allowing video and images to be viewed on any compatible HD-ready TV and controlled via the TV remote.
Designed for flexibility
The EOS 60D features a completely redesigned body, combining an ergonomically enhanced, curved shape with a new button layout to make it quick and comfortable for photographers to change settings. Frequently used camera controls are grouped together for easy access, while the Quick Control Dial, Multi-controller and SET button have all been merged into one Multi Control Dial, enabling photographers to operate menus and enter settings quickly using their thumb. The mode dial also features a lock button, preventing unintentional changes to settings mid-shoot.
A dedicated Quick Control access button allows photographers to instantly reach the most common shooting settings and playback controls. Customising the functions of a number of buttons is also possible, allowing photographers to tailor the camera to suit their individual needs. To help achieve landscapes with perfectly level horizons, a horizontal Electronic Level can be displayed in the viewfinder or in Live View to assist composition and remove any potential need for post-production correction.
The EOS 60D is one of the latest Canon models to support high-capacity SDXC memory cards, providing up to 2TB of available space, allowing photographers to keep shooting HD video and full resolution RAW and JPEG stills without changing cards. For better management of larger image libraries on the camera, EOS 60D photographers can add a rating of 1 to 5 to their favourite images, allowing them to be easily located and viewed on-screen. Once transferred from the camera to a PC, the tags can also be viewed using a number of image editing and management programs, including Canon’s DPP software.
Share the moment
For photographers who want to transfer content wirelessly, the EOS 60D includes Eye-Fi connected functions. The EOS 60D features a dedicated Eye-Fi section in the User Interface allowing WiFi functionality to be turned off when not required to save battery life
EOS 60D features at a glance:

• 18 MP APS-C CMOS sensor
• Advanced creative features with Basic +
• Vari-angle 7.7cm (3.0”) 3:2 ratio LCD
• Full HD movies with manual control
• DIGIC 4
• ISO 100-6400, H:12800
• 5.3fps shooting for up to 58 JPEGs
• 9-point cross type AF System
• iFCL metering with 63-zone Dual-layer Sensor
• Integrated Speedlite transmitter
• In-camera RAW processing

Canon EOS 60D will be available on the end of September with estimated price:
£1099.99 (body only)
£1199.99 (EF-S 18-55mm f/3.5-5.6 IS kit)
£1399.99 (EF-S 18-135mm f/3.5-5.6 IS kit)
£1449.99 (EF-S 17-85mm f/4-5.6 IS USM kit)
£1999.99 (EF-S 17-55mm f/2.8 IS USM kit)

Nikon D7000 DSLR Camera

Nikon has launched the D7000, a D-SLR that offers exceptional image quality, reliability and performance packed into a durable and portable body. Nikon D7000 comes with 16.2 megapixel DX format CMOS sensor, EXPEED 2 image processor, ISO expandable to 25600 and 100% coverage viewfinder.

Nikon D7000 digital SLR camera designed to fulfill the needs of passionate photographers who demand exceptional performance, reliability, and unprecedented levels of control and versatility in a compact form factor. Engineered as an ideal balance of durability and functionality, the D7000 D-SLR features a multitude of new enhancements and updated Nikon technologies, which results in stunning photos and amazing full HD (High Definition) movies.Continuing the tradition of innovative technology that began with the revolutionary D90, the first D-SLR to capture HD movie, the D7000 features a new 16.2-megapixel CMOS sensor with low-light ability never before seen in a DX-format (APS-C) camera. The new EXPEED 2 TM image-processing engine fuels the enhanced performance of the D7000 along with a new 39-point AF system and groundbreaking new 2,016 pixel RGB 3D Matrix Metering System to deliver amazing image quality in a variety of shooting conditions. Additionally, the D7000 D-SLR provides full 1080p HD movie capability with full-time auto focus (AF), enabling users to capture their world with both striking still and moving images.
“The D7000 D-SLR creates a new class of Nikon camera by delivering exceptional quality, control and an innovative feature set; this is a camera that enables D-SLR users to achieve a true expression of their creative vision, while concentrating primarily on image quality above all else,” said Lisa Osorio, general manager of marketing at Nikon Inc. “When you combine the innovation of the agile D7000 with the exceptional and robust line of NIKKOR lenses and accessories, the potential for D-SLR photographers and filmmakers is limitless.”

Unparalleled Performance From Unrivaled Technologies
With its new 16.2-megapixel CMOS image sensor and Nikon’s new EXPEED 2 image processing system, the D7000 D-SLR delivers superior image quality with low noise. The EXPEED 2 image-processing engine combined with a 14-bit Analog / Digital conversion brings a new level of even tonal gradations while managing color, contrast, exposure, and noise resulting in brilliant image quality. EXPEED 2 also manages the D7000’s speedy 50-millisecond shutter response, blazing AF speed and rapid six frame-per-second (fps) burst speed for up to 100 images.
The D7000 D-SLR features an all-new 39-point AF System, which includes nine center cross-type sensors that operate with more than 60 NIKKOR lenses. The 39 points in the new Multi-CAM 4800DX AF module work together to provide superior subject acquisition and fast tracking capabilities, allowing photographers to confidently capture a player stealing third from the sideline to fast-moving wildlife. Additionally, photographers can activate dynamic or single point AF, configurable in combinations of 9, 21 or 39 or a 21-point ring to match a variety of shooting styles and situations. Photographers can activate 3D tracking, which continuously follows moving subjects within the 39 AF points, highlighting the activated AF point in the viewfinder.
Utilizing Nikon’s exclusive Scene Recognition System, the camera analyzes subject information from a database containing more than 30,000 images to optimize focus, exposure and white balance. To assist in creating amazing imagery, the Scene Recognition System reads data from a groundbreaking 2,016-pixel 3D Color Matrix Meter RGB sensor that examines the scene’s brightness and color data then optimizes the camera’s performance prior to the actual exposure. Another revolutionary Nikon first, this system interprets scene data for improved control of light metering and i-TTL flash output. Additionally this new sensor allows for a new “Ambient” white balance setting which can be activated to allow warm rendering in Automatic White Balance.
Nikon Continues the Low-Light Fight
The D7000 D-SLR continues Nikon’s tradition of providing photographers the confidence to shoot in low-light, knowing they will capture high quality low-noise images. The camera’s native ISO range of 100-6400 affords the versatility to photograph in challenging lighting conditions, such as when indoors or in the evening. The ISO range can be expanded to a Hi-2 setting of 25,600, which was previously found only in Nikon FX-format territory. The resolution of the camera renders a pixel size of 4.78 µm, which allows more light to be gathered, resulting in a correctly exposed image that has less noise and finer grain.
Full 1080p HD Movies with Advanced Video Features
Building upon the popular D90 D-SLR, the Nikon D7000 captures breathtaking full 1080p HD movies with full-time autofocus and manual exposure control. To keep critical HD focus, users can choose to engage a variety of AF functions, including face priority to track up to 35 human faces, subject-tracking and normal or wide-area autofocus.
Advanced movie features also allow exposure adjustment on the fly while recording. The D7000 D-SLR offers variable frame rates and resolutions, and can record 1080p at a cinema-like 24 fps, or a web-friendly 720p at either 24 or 30 fps for up to 20 minutes per clip. Once recorded, users are able to edit and trim video clips in the camera to save time in post production. Whether utilizing a wireless or hot shoe mounted microphone, sound can be recorded via the stereo microphone input for professional audio results.
To further simplify movie shooting, Live View is activated by a single dedicated switch, and HD video recording is achieved by pressing a single button. The D7000 D-SLR also incorporates a built-in HDMI output CEC compliant (Consumer Electronic Control) that allows users to connect it to a HDTV and playback with most HDTV remote controls.
By adding versatile NIKKOR lenses to the equation, photographers can create a variety of photo perspectives to video such as isolating subjects with a shallow depth of field, and recording in low-light conditions. Combining the D7000 D-SLR with NIKKOR lenses also delivers the sharpness essential for HD video, and Nikon’s innovative Vibration Reduction (VR) II technology helps to eliminate the effects of camera shake.
No Compromise: Enhanced Build Quality, Durability and Usability
The compact design is lightweight enough for a full days use, but has a reassuring heft that hints at Nikon’s reputation for reliability. The durable camera body consists of a magnesium-alloy top and rear covers and a 150,000 cycle-rated shutter system. Additionally, the D7000 D-SLR is dust and moisture sealed and features Nikon’s dust reduction system to remove image-degrading particles from the image sensor. Among the well laid out ergonomics, users will immediately notice a new Mode Dial that eschews traditional Scene Mode icons for more advanced manual functions and two user-defined settings (U1, U2) to adapt to a users shooting style on the fly. Placed under the control wheel is a Release Mode dial, which allows access the burst modes, timer, or the Quiet Shutter, to soften the cameras operation when shooting in sensitive environments such as a ceremonies or nature.
When framing lush landscapes or tight telephoto shots from afar, users will appreciate the large, bright glass pentaprism optical viewfinder has approximately 100% frame coverage and approximately 0.94x magnification. The three-inch, 921,000-dot super-density LCD monitor with 170-degree viewing delivers bright, crisp image playback and precise Live View and movie shooting.
The D7000 D-SLR features twin SD card slots with SD, SDHC, SDXC memory card compatibility that offers several recording options including designating separate NEF (RAW) JPEG and movie files. The built-in i-TTL Speedlight flash offers coverage for lenses as wide as 16mm and has Wireless Commander support so users can choose how to light their subjects. The D7000 was designed to provide maximum performance with minimized power usage and also employs a new EN-EL15 battery which enables up to 1050 shots when fully charged.
Nikon Technologies That Empower and Inspire
The D7000 D-SLR contains many features aimed at empowering the user with creative freedom including the ability to process RAW images directly in the camera, and add in special effects using the retouch menu. Among the many editing options are color filters, distortion control for a fisheye effect, perspective control for a miniature effect, or a new color sketch filter that creates a sketch-styled image. As always, manipulated images are saved as copies while the original is retained.
The Picture Control system also allows the choice for Standard, Neutral, Vivid, Monochrome, Portrait, or Landscape settings to apply a personal look and feel to their pictures, and it’s versatile Scene Modes let them choose from Portrait, Landscape, Child, Sports, Close-up or Night Portrait for stunning results even in challenging conditions.

Price and Availability
The D7000 D-SLR camera will be available throughout the United States beginning mid-October 2010 at an MSRP* of $1199.95 for body only and $1499.95 for body and lens outfit that includes the AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens. For more information, please visit www.nikonusa.com.
*MSRP (Manufacturer’s Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.